A new classic, cited by leaders and media around the globe as a highly recommended read for anyone interested in innovation. 

In this bestselling book, authors Jeff Dyer, Hal Gregersen, and Clayton M. Christensen build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact. 

By identifying behaviours of the world's best innovators - from leaders at Amazon and Apple to those at Google, Tesla, and Salesforce.com - the authors outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: associating, questioning, observing, networking, and experimenting. Using the same diagnostics used in their study of successful innovators, the authors show you how to evaluate, and build upon, your own "DNA" code through in-depth advice and stories that demonstrate each discovery skill in action and how to develop it. 

Once you know the behaviours and skills of successful innovators, Dyer, Gregersen, and Christensen explain how you can use them to generate ideas, collaborate with colleagues to implement them, and build innovation skills throughout your organisation to sharpen its competitive edge. This innovation advantage will translate into a premium in your company's stock price - an innovation premium - which is possible only by building the code for innovation right into your organisation's people, processes, and guiding philosophies. This book shows you how. 

Now updated with a new preface and fresh examples, The Innovator's DNA is the essential resource for individuals and teams who want to strengthen their innovative prowess.

'The process of low-end disruption is beautifully described in Clayton Christensen's series of books: The Innovator's Dilemma, The Innovator's Solution, and The Innovator's DNA. If you haven't read them, you should.' - TechCrunch