Get the good word out about your business!

When it comes to attracting customers, the only differencebetween your company and Sprint, Apple, or Burger Kingis great promotions. But what if you don't have millions forsophisticated PR and advertising campaigns? No problem.A self-made multimillionaire and business expert, Brad Sugarshelps you create compelling press releases, sizzling ads,irresistible in-store promotions, and other promotional toolsthat get customers flocking to you. Discover how to:

• Identify and reach your target market
• Use the media to your advantage
• Attract influential special interest groups
• Design eye-catching materials that helpyou stand out and get noticed

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