Description - Integrated Marketing Communications by Edwina Luck
Integrated Marketing Communications 6th edition explores how to coordinate all of a brand's marketing communications elements to effectively engage a target market. It also emphasises digital and interactive marketing, which are crucial components to a successful IMC campaign today. You'll learn how organisations use IMC to achieve a competitive advantage and meet their marketing objectives, and examine marketing communications from both a consumer's and marketer's perspective.
Buy Integrated Marketing Communications by Edwina Luck from Australia's Online Independent Bookstore, BooksDirect.
A Preview for this title is currently not available.
Available to order, ships in 7-10 business days
