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Description - Intercultural Business Communication by Robert Gibson

Each title in the series is intended to serve both as a basis for training courses and seminars, and as a reference text. The books in this series relate theory to the practice of teaching and provide core reference material for teacher education courses. The series is aimed at teachers wishing to familiarise themselves with recent research and key theoretical concepts while keeping practical improvement in the classroom their chief goal. Suitable for teachers, trainee teachers, teacher trainers, and Masters-level students and lecturers.This book provides teachers, trainers, and business people with an introduction to the theory and practice of intercultural business communication, and surveys some key cultural dimensions and case studies. The approach is interactive, with exercises to encourage readers to reflect on their own attitudes and experience. Essential reading for language teachers, teacher trainers and trainees.

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