International Marketing by Burgess (9780195991185)

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ISBN: 9780195991185

Format: Paperback / softback, 576 pages , 241mm x 170mm x 34mm

Published: 11-Nov-2011

Imprint: Oxford University Press Southern Africa

Publisher: Oxford University Press Southern Africa

Country of Publication: South Africa

Description - International Marketing by Burgess

International Marketing combines foundational marketing theory and practice and illustrates the latest advances in international trade agreements and legislation with specific reference to the Southern African region. The text combines foundational international marketing theory with practical experience. International Marketing is the only South African-based textbook written by a team of South African academics
and practitioners.

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Classification:
Economics, finance, business & management »
Business & management »
Sales & marketing

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International Marketing

2nd Revised edition

Burgess

Bothma

Description - International Marketing by Burgess

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