Rigorous, yet readable. 

The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable.

Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), and shows students how to conceptualise questions, measure variables, design studies, and analyse data.  Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book. Throughout each chapter, boxes on “Developing Your Research Skills” and “Behavioral Research Case Study” provide practical examples and pique student interest.