The title of this book is Key Concepts in Marketing (Cic Edn) and is written by author Contributor No. The book Key Concepts in Marketing (Cic Edn) is published by Pan Macmillan Australia. The ISBN of this book is 9780230019522 and the format is Paperback. The publisher has not provided a book description for Key Concepts in Marketing (Cic Edn) by Contributor No.