Key Marketing Metrics by Paul Farris (9781292212470)

Description - Key Marketing Metrics by Paul Farris

Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more.

This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and “double jeopardy.”

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Classification:
Economics, finance, business & management »
Business & management »
Management & management techniques »
Management of specific areas »
Sales & marketing management

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Key Marketing Metrics

The 50+ metrics every manager needs to know 2nd edition

Paul Farris

Neil Bendle

Phillip Pfeifer

Description - Key Marketing Metrics by Paul Farris

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