Introduces a unique brand and content to an untapped audience Explains leading organizations with Nature's Design Provides a unique and timely subject matter for the 21st Century - the Century of Biology instead of machines Reaches a wide audience range: behavioural science, higher education, high end non-profit, Fortune 500, top Silicon Valley companies, and lay people Uses nature as mentor and muse to create new leadership models. Teaches organizations to mimic nature, which is designed to create conditions conducive to future generations (with a 3.8-billion-year history of success) Invites all leaders to seek a new worldview on how to lead.