Description - Lean-Driven Innovation: Powering Product Development at The Goodyear Tire & Rubber Company by Norbert Majerus
In 2005, Goodyear‘s research and development (RandD) engine was not performing up to its full potential. The RandD organization developed high-quality tires, but the projects were not always successful. Goodyear embarked on a major initiative to transform its innovation creation processes by learning, understanding, and applying lean product develo
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Winning Innovation: How Innovation Excellence Propels an Industry Icon Toward Sustained Prosperity
