Covers the key areas of investment, appraisal, analysis, implementation and evaluation and relates the total approach to long term business and organization viability

Examples and lessons from some of the world's most successful businesses, including P&O Cross Channel Ferries, Patagonia Inc, Sanyo and Semco, and ideas from the smartest thinkers, including Chris Argyris, Peter Senge and Geert Hofstede

Includes a glossary of key concepts and a comprehensive resources guide