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Description - Leveraging Consumer Psychology for Effective Health Communications by Rajeev Batra

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

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Other Editions - Leveraging Consumer Psychology for Effective Health Communications by Rajeev Batra

Leveraging Consumer Psychology for Effective Health Communications by Rajeev Batra

Paperback / softback
(April 2011)

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