Description - Life After the 30-Second Spot by Joseph Jaffe
The old media strategies advertisers used for decades no longer
work. Here's what does!
Traditional advertising, in the form of print, radio, and most
notably, television, is far less effective than it used to be.
Advertising strategies using only these mediums no longer work.
Life After the 30-Second Spot explains how savvy marketers and
advertisers are responding with new marketing techniques to get
their message out, get noticed, engage their audiences-and increase
sales! Covering topics such as viral marketing, gaming, on-demand
viewing, long-form content, interactive, and more, the book
explains the new avenues marketers and advertisers must use to
replace traditional print, TV, and radio advertising-and which
strategies are most effective. This book is every marketer's road
map to "new marketing."
Buy Life After the 30-Second Spot by Joseph Jaffe from Australia's Online Independent Bookstore, BooksDirect.
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