So begins his quest to confront his effete nature whether he likes it or not (he doesn't), by doing a twenty-four-hour shift with L.A. firefighters, going hunting, rebuilding a house, driving a Lamborghini, enduring three days of boot camp with the U.S. Army, day-trading with $100,000, and going into the ring with UFC Hall of Famer Randy Couture. Seeking help from a panel of experts, including his manly father-in-law, Boy Scouts, former NFL star Warren Sapp, former MLB All-Star Shawn Green, Adam Carolla, and a pit bull named Hercules, he expects to learn that masculinity is defined not by the size of his muscles, but by the size of his heart (also, technically, a muscle). This is not at all what he learns.