Consumers are exposed to as many as 5000 marketing messages via online, social media, and traditional marketing channels. Tapping the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others, successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market.