Wall Street or Main Street; psychological or physiological; traditional, viral or stealth-the market reveals the behaviors and practices affecting what we produce, what we buy, and to whom we sell. In a world focused on economic upheavals, Market looks specifically at how women have been positioned as both producers and consumers: a college graduate sells her virginity on eBay; human milk is commodified; sex is trafficked along the US/Mexican border. This special issue of WSQ questions how cultural and gendered marketing messages shape concepts of women's bodies, roles, and selves.