Description - Marketing Express by John L. Mariotti
Fast track route to mastering all aspects of marketing
Covers all the key techniques for successful marketing, from CRM
to brand management, and from failsafe planning to making the most
of global opportunities
Examples and lessons from some of the world's most successful
businesses, including Sony, Volkswagen and Wal-Mart, and ideas from
the smartest thinkers, including Regis McKenna and Philip Kotler
Includes a glossary of key concepts and a comprehensive resources
guide
ExpressExec is a unique business resource of one hundred books.
These books present the best current thinking and span the entire
range of contemporary business practice. Each book gives you the
key concepts behind the subject and the techniques to implement the
ideas effectively, together with lessons from benchmark companies
and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it
easy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need to
master the latest business thinking and practice quickly.
Buy Marketing Express by John L. Mariotti from Australia's Online Independent Bookstore, BooksDirect.
Other Editions - Marketing Express by John L. Mariotti
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The Shape Shifters: Continuous Change for Competitive Advantage
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