Description - Marketing Planning for the Pharmaceutical Industry by John Lidstone
The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool. A further orientation to external analysis and a reworking of the application of SWOT analysis, along with extra material on sales forecasting and strategy implementation are included.
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Presentation Planning and Media Relations for the Pharmaceutical Industry
