Description - Mass Identity Architecture by Francesco Proto
This new edition further explores the connection between the
cultural analysis provided by the contemporary philosopher Jean
Baudrillard and the new 'star' of global culture -
architecture.
In a world in which images have become a substitute for reality -
i.e. simulacra capable of both stimulating and satisfying
collective needs - the question arises as to whether architecture
could be seen as a 'super-fetish', capable of both mirroring and
shaping western society's culture and identity.
The aim of this book is thus to provide new methodologies and to
suggest new meanings for the comprehension and development of
contemporary architecture. In Baudrillard's terms, architecture
could be seen as the supreme medium of contemporary visual culture,
especially in its potential to influence the individual's
perception of reality as a component of the mass-media system. This
kind of cultural analysis of the built environment and its effect
on everyday life is still a relatively new phenomenon - both in the
fields of critical theory and even more so in mainstream
architectural criticism.
This book, which forms a significant resource on the work of an
immensely important writer, should appeal to a wide range of
readers. Through highly evocative writing, it provides a
theoretical, illuminating pathway for everyone who, either directly
or indirectly, is involved or interested in architecture, urbanism
and related subjects.
Buy Mass Identity Architecture by Francesco Proto from Australia's Online Independent Bookstore, BooksDirect.
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