Description - Media Power and Democratization in Brazil by Mauro Porto
In this book, Porto analyzes the role of TV Globo, one of the world's largest media conglomerates, in Brazil's process of democratization. Specifically, Porto uses the case of TV Globo to analyze more broadly the links between democratization, civil society mobilization, and media change in transitional societies. TV Globo has a dominant position in Brazil's communications landscape and has also become a major global player through the exporting of telenovelas to more than 130 countries and through the establishment of joint ventures with transnational media conglomerates. Beginning in the mid-1990s, TV Globo began a process of "opening," replacing its authoritarian model of journalism with a more independent and assertive style of reporting. Representations of the nation in prime time telenovelas have also shifted. Given this shift, Porto considers some of the following questions: What explains these changes in Brazil's most powerful media company? How are they related to processes of political and social democratization? How did TV Globo's opening affect Brazil's emerging democracy, especially in terms of the quality of political accountability mechanisms?
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