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Description - MKTG: WITH Review Cards AND MKTG 1-semester Online Access by Prof C. Lamb

"Mktg 2007/2008" is an extremely concise, visually appealing book containing all the core marketing concepts you need to know without any of the distractions prevalent in traditional marketing textbooks. A suite of relevant and useful study tools allow you to study wherever you are and whenever you have time. "Mktg 2007/2008" increases the chances you will be prepared for and engaged in your principles of marketing course.

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