Description - Modern Methods for Business Research by George A. Marcoulides
The first in a series, this volume introduces a selection of the latest popular methods for conducting business research. The goal of each chapter author - a leading authority in a particular subject area - is to provide an understanding and working knowledge of each method with a minimum of mathematical derivations. The chapters presented are organized within three general interrelated topics - measurement, decision analysis and modelling - that the editor considers the most important modern methods for conducting business research. The chapters on measurement discuss generalizability theory, latent trait and latent class models, and multi-faceted Rasch modelling. The chapters on decision analysis feature location theory models, data envelopment analysis and heuristic search procedures. The chapters on modelling examine exploratory and confirmatory factor analysis, dynamic factor analysis, partial least squares and structural equation modelling, multilevel data analysis, growth modelling and modelling of longitudinal data.
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