Description - The Multinational Traders by Geoffrey G Jones
This volume is a detailed account of the evolution and theory of multinational trading companies. In the history of multinational business, trading companies have played an especially significant and strategic role which continues until the present day, when Japan's sogo shosha and giant commodity traders feature among the world's largest businesses. However, the origins and strategies of multinational trading companies are little known compared to those of manufacturing multinationals. The Multinational Traders features contributions from an international selection of US, European and Asian economists and business historians which demonstrate the importance of trading companies in trade and investment flows in the world economy from the nineteenth century to the present. The authors adopt evolutionary and comparative perspectives to examine diversification strategies and organizational structures. This innovative study is a major contribution to our knowledge of the history and theory of international business.
Susan Becker, University of Bonn, Germany; Mark Casson, University of Reading, UK; Helene d'Almeida-Topor, University of Paris, France; Hans de Geer, Stockholm School of Ec
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