For anyone new to personal branding, or who needs to take their career to the next level, "#MyBrand tweet" is your first step toward differentiating yourself in a very crowded environment. From defining the idea of personal branding and the mechanics of building yours, to getting your brand out there and keeping it alive, "#MyBrand tweet" helps readers define their identity and build awareness for their unique value in the marketplace.

Laura Lowell has drawn on her years of experience building some of the world's biggest brand (IBM, Intel and HP to name a few) and condensed everything she has learned into the pages of this book. Everything you need to know about personal branding--140 characters at a time.

"#MyBrand tweet" is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).