News That Matters by Shanto Iyengar (9780226388571)

Description - News That Matters by Shanto Iyengar

"News That Matters does matter, because it demonstrates conclusively that television newscasts powerfully affect opinion. . . . All that follows, whether it supports, modifies, or challenges their conclusions, will have to begin here."--Aaron Wildavsky, The Public Interest

"Because of its methodological integrity and richness, News That Matters is likely to be regarded as an impressive, possibliy grounbreaking work."--Neil Postman, New York Times Book Review

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