No Frills by Calder, Simon (9780753507704)

Description - No Frills by Calder, Simon

Low cost airlines such as easyjet, Ryanair, Buzz, Go and Virgin Express have truly revolutionised air travel from the UK. No Frills is the highly entertaining story of how it all came about and in particular, of the swashbuckling personalities of the entrepreneurs whose drive and inspiration made it al possible. These include Stelios Haji-Iannou, Michael O'Leary, Barbara Cassani, Richard Branson and Sir Freddie Laker. Simon Calder, Britain's leading investigative travel journalist, brings the story up to date in this paperback edition, detailing the political machinations behind the selling of Go and its purchase by easyjet. He highlights the exponential growth of these the principal players as well as smaller, new airlines plying short haul routes across the UK and Ireland, such as BMIBaby.

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