In this book, the authors argue that the most successful everyday innovators break down the process into six manageable steps: 1. Divide the labor; 2. Assemble the dedicated team; 3. Manage the partnership; 4. Formalize the experiment; 5. Break down the hypothesis; 6. Seek the truth. The Other Side of Innovation codifies this staged approach in a variety of contexts. It delivers a proven step-by-step guide to executing (launching, managing, and measuring) more modest but necessary innovations within large firms without disrupting their bread-and-butter business.