The son of a Syrian merchant and a Mexican nurse, George Hatcher left Douglas, Arizona with his mother to start a new life in East Los Angeles at the age of ten. As a young boy, he quickly learned the art of fitting in-a skill that would serve him well as he continually reinvented himself throughout his life. Whether mingling with lawyers, gamblers, gang members, hookers, or politicians, George's ability to adapt became his ultimate survival tool.

But George was never content with mere survival; he always aspired for more. As he grew, he developed a grand vision for his life, one that demanded everything to be bigger, brighter, shinier, and glossier. This is the story of one boy's treacherous uphill journey to an ambitious life, taken one determined step at a time.