Perspectives on Marketing Management in Ireland by Mary Lambkin (9781872853581)

Description - Perspectives on Marketing Management in Ireland by Mary Lambkin

This volume presents readings on marketing management topics of contemporary interest, with a special focus on Ireland. The subjects covered range from strategic to operational with an emphasis on the identification of critical issues for competing successfully in international markets. The book will be an excellent reference for all marketing practitioners, and will be invaluable for marketing students interested in exploring the application of standard marketing concepts in their home market.

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Classification:
Economics, finance, business & management »
Business & management »
Management & management techniques »
Management of specific areas »
Sales & marketing management

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Perspectives on Marketing Management in Ireland

Mary Lambkin

Tony Meenaghan

Description - Perspectives on Marketing Management in Ireland by Mary Lambkin

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