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Description - Pet Photography by Kay Eskridge

People love their pets. In recent years, it's become clear that owners are willing to part with their hard­ earned money to pamper their pets—and to chronicle the special bond they share with them. Consequently, pet photography has seen a surge in popularity, and more and more photographers are seeking to specialise in photographing pets or simply supplement their portrait/wedding photography business with pet portraits to increase sales. This book introduces readers to all aspects of pet photography—from capture techniques to business basics and everything in between. Photographers, from beginner to seasoned pro, will find a host of technical tips for ensuring high ­quality images. Eskridge provides insights about animal psychology that will help photographers meet the challenges of photographing timid or excitable cats, dogs, and horses. She even shares her best practices for working with deaf or blind animals. Featuring technical tips, creative ideas, and business insights, this book provides everything photographers need to position their pet photography business for success. AUTHOR: Kay Eskridge's studio, Images by Kay and Co. has earned a sterling reputation for high-quality lifestyle portraiture. Her clientele has come to rely on her to capture images from all of life's special events, from maternity to newborns, tots to “tweens',” high school seniors, to summer family vacations, and even the special images she creates for the pets in her clients live. Her focus on relationships, creative approach to portraiture, unique perspective on customer service, and clear vision about business has resulted in much success doing something she loves. Association. She is an approved Kodak­Alaris speaker, PPA Certified Master, Photographic Craftsman. Kay is also the recipient of numerous awards, including the Arizona Photographer of the Year, Kodak Gallery Elite Awards, Fuji Masterpiece Awards, Phoenix Portrait Photographer of the Year, Arizona Illustrative Photographer of the Year, and the PPA National Award. She is the author of Sultry, Sweet or Sassy: The Professional Photographer's Guide to Boudoir Photography Techniques from Amherst Media. SELLING POINTS: • Readers will learn how to interact with animals and use prompts to ensure a pet's picture-perfect presentation to the camera • Readers will learn how to create lifestyle pet images in which pet owners play a supporting role in the scene • Readers will learn to launch a new business or enhance an existing one, with helpful tips for selecting profitable product options, setting pricing, and formulating great marketing and sales plans

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