The textbook throws light on the basic concepts of management which are crucial for the success of a Pharma company. The textbook has been prepared with due care and it caters well to the needs of student community for gaining knowledge and in the examination point of view as well.

Salient Features

• Ø Recommended textbook for Pharmacy by JNTU and UP Technical University.
• Ø Subject presented in a simple language, point wise without much jargon.
• Ø Learning Objectives are given for all the chapters.
• Ø Review Questions are given at the end for each chapter.
• Format is attractive and type is conducive for easy reading.