Description - Piaget by Assouline
Faithful to its pioneering spirit, Piaget, at the end of the 1950s, set about designing and manufacturing the ultra-thin movements that would become one of the House's signatures and leave a lasting impression on the world of watchmaking. But Piaget was also a style: a marriage of gold and platinum, precious gems, and dials made of hard stones. Carried along the wave of extraordinary creativity that permeated the watch manufacturer in the 1970s, under the impetus of Yves G. Piaget, the brand's jewellery collection grew in an original direction with an emphasis on colour. Always bold, the brand innovated by offering jewels in motion and collection of extravagant haute joaillerie. The great watchmaker Piaget has thus transformed itself into one of the most prestigious watchmaker-jewellers in the world.
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