Description - The Poll with a Human Face by Maxwell Mccombs
In 1996, the National Issues Convention (NIC) assembled a national sample of 459 Americans on the campus of the University of Texas at Austin. This diverse group of Americans was seen and heard nationally. They spent three days in small group discussions of major public issues and participated in two live PBS telecasts moderated by Jim Lehrer where they questioned Vice President Al Gore and four contenders for the Republican presidential nomination. This experiment in democracy was an innovative step that engaged the ongoing debate about mass communication and democracy. This text details this innovative event, the arguments and logic behind it, the experience of the delegates and journalists involved in the NIC, and social science research analyzing the news coverage and its effects. The book is both a specific case study of the NIC and a broad scale contribution to the discipline of political communication.
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