Description - Principles of Advertising and IMC by Tom Duncan

The title of this book is Principles of Advertising and IMC and is written by author Tom Duncan. The book Principles of Advertising and IMC is published by McGraw-Hill Education - Europe. The ISBN of this book is 9780071111188 and the format is Hardback. The publisher has not provided a book description for Principles of Advertising and IMC by Tom Duncan.