Product Development Performance: Strategy, Organization and Management in World Auto Industry by Takahiro Fujimoto (9780875842455)

Takahiro Fujimoto

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ISBN: 9780875842455

Format: Undefined, 350 pages , 246mm x 165mm x 36mm

Published: 30-Mar-1991

Imprint: Harvard Business School Press

Publisher: Harvard Business School Publishing

Country of Publication: United States

Description - Product Development Performance: Strategy, Organization and Management in World Auto Industry by Takahiro Fujimoto

This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy. This book represents a lengthy study of product development in the world motor car industry, provides detailed information on how the Japanese came to dominate the motor car industry and describes what manufacturers must do to regain competitiveness.

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Classification:
Economics, finance, business & management »
Economics »
Microeconomics

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Product Development Performance: Strategy, Organization and Management in World Auto Industry

Takahiro Fujimoto

Takahiro Fujimoto

Description - Product Development Performance: Strategy, Organization and Management in World Auto Industry by Takahiro Fujimoto

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