Thus many companies with products which have a high Technological content have management decisions which are getting more complex as The conces and production processes keep changing. This results in The familiar problem of marketing people being unable To communlcate properly with The production or purchasing people and so forth. Similarly many conglomerates are unable To communicate effectively between groups. The conces, Technology and ianguage in one group are not fully understood by The other. With The continuous movement of managers, The short life cycle of The products and The changing Technology, There is not enough Time To slowly work out of The communication problem, and evolve a common set of informal decision models. In a stable and slow moving environment each manager inyolved can build fon himself an lnternal 'model' of his environment andigay it works. As The pace picks up Those old models be come invalid and managers do not have Time To construct new ones. IT is in such an environment that a mds can be useful and of course program management almost invariably involves such an environment.

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