Public Relations Handbook by Alison Theaker (9780415317924)

Description - Public Relations Handbook by Alison Theaker

The Public Relations Handbook includes: Interviews with press officers and PR agents about their working practices Case studies, examples, press releases and illustrations from a range of campaigns from multinational corporations, local government, small businesses, and charities Specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology Over twenty illustrations from recent PR campaigns

Buy Public Relations Handbook by Alison Theaker from Australia's Online Independent Bookstore, BooksDirect.