Quantitative Methods in Marketing by Graham J. Hooley (9781861524171)

Description - Quantitative Methods in Marketing by Graham J. Hooley

Outside of the physical sciences and astro-mathematics, the commercial imperative has ensured that marketing is one of the leading players when it comes to the application of quantitative methods. The aim of this text is to provide practising or potential marketers with a guide to some of the most recent and popular techniques currently in use in the late 20th century and to provide applications which demonstrate how users can best exploit these techniques.

Buy Quantitative Methods in Marketing by Graham J. Hooley from Australia's Online Independent Bookstore, BooksDirect.

Classification:
Economics, finance, business & management »
Business & management »
Sales & marketing

A Preview for this title is currently not available.

Quantitative Methods in Marketing

2nd Revised edition

Graham J. Hooley

Michael K. Hussey

Description - Quantitative Methods in Marketing by Graham J. Hooley

(02) 9457 1190