Really Good Packaging Explained by Rob Wallace (9781592535453)

Description - Really Good Packaging Explained by Rob Wallace

This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that arent successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals-each of whom will specialize in the area of product packaging-evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.

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