Description - Reference and Information Services in the 21st Century: An Introduction by Kay Ann Cassell
"Reference and Information Services Today" is the most current introduction to reference work available. Its integrated approach effectively synthesizes the growing need for electronic resources with the continued importance of print titles and face-to-face transactions. The second edition of this highly regarded textbook incorporates a timely new chapter, 'Using New Technology - Reference 2.0', which will include a wide range of new tools that can be used for reference purposes. There will also be new material on non-fiction reader's advisory work; chat and IM reference; marketing; and staff competencies and training in Reference 2.0, webpage development, database evaluation and multi-format referencing. The text is divided into four sections. Part 1 covers the essentials of reference service - determining information need, developing a basic search strategy, and interviewing enquirers.
The straightforward and practical Part 2 helps professionals master the materials most frequently used to answer questions about: government information; current events and issues; books, magazines and the publishing industry; geography and travel; biographical information; ready reference; medical, legal and business information; and, language and grammar questions and more. Each chapter in Part 2 highlights essential formats, features, and titles that reference librarians should consult to develop authoritative answers. Part 3 focuses on special reference topics: reference services to children and young adults (authored by Mary K. Chelton); performing readers' advisory work; user instruction; and finding information on the internet. Finally, Part 4 addresses the crucial questions of selection and evaluation of material, management of the reference collection, assessment of services, and future development. Striking an ideal balance between the practical and the theoretical, this innovative text will appeal to LIS educators, students, and both novice and experienced professionals.
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