Description - Riding the Waves of Culture: Understanding Cultural Diversity in Business by Fons Trompenaars
With many practical examples and case studies, this book brings new insights to the dilemma of reconciling corporate consistency with local conditions as business life rapidly internationalizes. In 1991 Fons Trompenaars was awarded the International Professional Pracice Area Research Award by the American Society for Training and Development (ASTD).
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