Riding the Waves of Culture: Understanding Diversity in Global Business 2/E by Fons Trompenaars (9780786311255)

Description - Riding the Waves of Culture: Understanding Diversity in Global Business 2/E by Fons Trompenaars

As U.S. organizations continue to explore overseas business opportunities, they will be challenged to adapt to the new market's local characteristics, legislation, fiscal regime, sociopolitical environment and cultural system. Riding the Waves of Culture shows international managers how to build the

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Educational: Business studies

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Riding the Waves of Culture: Understanding Diversity in Global Business 2/E

2nd edition

Fons Trompenaars

Charles Hampden-Turner

Description - Riding the Waves of Culture: Understanding Diversity in Global Business 2/E by Fons Trompenaars

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