Description - Roe Ethridge - American Spirit by Roe Ethridge
In American Spirit, New York–based conceptual photographer Roe Ethridge (born 1969) presents an unabashedly gorgeous collection of mountainous vistas and meta-advertising spreads that riff on the name of the eponymous cigarette brand.
Wide-open views of Western peaks are interspersed with close-shot portraits, still lifes and consumer imagery, a Manifest Destiny atlas for the post-internet era.
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