Written by best-selling author Mark Kurlansky

About one of the most popular, intriguing, yet misunderstood fish

The author's message is that to save the salmon, we must save the planet, and to save the planet, we must save salmon.

Testimony to the man's misguided idea that he can control nature, when, as evidenced throughout time, nature clearly takes best care of itself.

Only book that covers salmon issues around the world, from the Pacific Northwest to the Atlantic, Ireland, Japan, Russia, and more

Book covers cultural, spiritual, culinary and angling topics.

Includes recipes

Extensive marketing plan, including author appearances, full pre-publication and long lead campaign, as well as TV, radio, and podcasts

Full social marketing support from Patagonia Books and Patagonia Corporate

ARCs will be provided

Broadside, signed by author, available