To be successful, we need to understand the basic principles of selling and leadership, and how those aspects apply to safety. Supervisors have the greatest influence on employee behavior and are often held accountable for safety performance. Selling safety to upper management is different; it’s very different than selling safety to the front-line employee. Selling Safety: Lessons from a Former Front-Line Supervisor explains the three key characteristics of a successful leader; Vision, Knowledge and Heart. Patrick Karol relates these core characteristics to safety leadership and provides actions that can be used today. He explains the lessons learned based on his experiences and the teachings of current leaders inside and outside the safety field.