Small Business E-Commerce Management by Ian Chaston (9781403912329)

Description - Small Business E-Commerce Management by Ian Chaston

Small Business E-Commerce Management uses both published research and real-world case studies to provide students with an understanding of the key aspects of managing e-Commerce processes within small firms. Realistic management models and theories reveal how appropriate e-commerce strategies can be used to enhance small business performance. This text will make an ideal course companion for undergraduate and postgraduate students studying e-Commerce within the small business sector.

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