Available to order, ships in 7-10 business daysSocial Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
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Success in Social Marketing: 100 Case Studies From Around the Globe
Social Marketing - International Student Edition: Behavior Change for Social Good
