Description - Sports Marketing and the Psychology of Marketing Communication by Lynn R. Kahle
Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments. Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including: sponsorship from several different perspectives--the major force in sports marketing; ambush marketing--how non-sponsors seek to reap the benefits without paying the price; and licensing--using the sale of items, such as T-shirts to increase profit and marketing.
Buy Sports Marketing and the Psychology of Marketing Communication by Lynn R. Kahle from Australia's Online Independent Bookstore, BooksDirect.
Other Editions - Sports Marketing and the Psychology of Marketing Communication by Lynn R. Kahle
A Preview for this title is currently not available.
No Stock on Hand, Supplier Has No Due Date for Supply.
Consumer Behavior Knowledge for Effective Sports and Event Marketing
Creating Images and the Psychology of Marketing Communication
Sports Marketing and the Psychology of Marketing Communication
Marketplace Lifestyles in an Age of Social Media: Theory and Methods
