Strategic Corporate Communications by Paul DO NOT USE Argenti DO NOT USE (9780071549912)

Description - Strategic Corporate Communications by Paul DO NOT USE Argenti DO NOT USE

Today's leading expert on corporate communication shows global companies how to create a communications strategy for the crucial Indian market A vital resource for all global companies that do business in India, this guidebook shows you how to create a marketing communications strategy specifically for the ever-changing and crucial Indian market. Written by renowned corporate communications expert Paul Argenti, Strategic Corporate Communication presents a complete game plan that you can follow for both internal and external communications.

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Classification:
Economics, finance, business & management »
Business & management »
International business

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Strategic Corporate Communications

A Global Approach for Doing Business in the New India

Paul DO NOT USE Argenti DO NOT USE

Paul A Argenti

Description - Strategic Corporate Communications by Paul DO NOT USE Argenti DO NOT USE

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