• Serves as a design/art direction/writing/creative-collaboration primer for non-designers
• Enables development of a common frame of reference for business and creative professionals, to foster better understanding and appreciation of the creative process – and better business results
• Includes a chapter on diversity, equity, and inclusion in design
Buy Strategic Creativity: A Business Field Guide to Advertising, Branding, and Design by Robin Landa from Australia's Online Independent Bookstore, BooksDirect.